The American Advertising Awards (ADDYs)
Recognizing Creative Excellence in Advertising
Attracting nearly 40,000 professional entries each year nationwide, the American Advertising Awards is among the world’s largest and most comprehensive advertising competitions. The ADDYs originated here in the 4th District in 1960 and became a three-tiered National competition in 1968.
Sponsored by the AAF, the awards honor excellence in advertising and cultivate the highest creative standards in the industry. Each fall, the competition begins with contests in the nation’s 200+ AAF member clubs, where entries must be submitted and judged to be eligible for the ADDY process. Local winners proceed to 15 regional competitions, and those winners, to the national finals.
Every year’s winners demonstrate the uniqueness of the ADDY Awards because their work has not only received national honors, but has been recognized at local and regional levels as well.
Proceeds from the ADDY Awards program on all levels of competition go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising.
5 Reasons To Enter The ADDYs.
1. They bring the community together
2. They help small agencies make a name for themselves
3. They celebrate the entire team
4. They improve the work we do
5. They inspire the next generation